A Financial Advisory & Coaching Firm

Discipline. Grow. Multiply.

SMAD Financial helps ambitious Canadians, families, and business owners build lasting wealth through our advisory and coaching platforms.

The Problem

Financial uncertainty is more common than you think.

For Families
43%

of Canadians say money is their number one source of stress.

For Business Owners
79%

don't work with a financial advisor, making decisions on gut feeling instead of a real strategy.

Our Solution
A real plan.
A licensed pro.

We help you turn what you earn into lasting wealth, whatever stage you're at.

Sources: FP Canada 2026 Financial Stress Index; Xero Canada Small Business Financial Literacy Survey

Who We Are

A coaching-first advisory firm.

We bring together experienced financial professionals and structured coaching to help you build lasting wealth, not just sell a product.

Education First

We teach you the why, not just the what, so every decision you make is one you understand.

Vetted Network

Every client is matched with a licensed specialist from our curated network of professionals.

Real Accountability

Monthly check-ins and a real relationship, not an annual review that leaves you on your own.

What We Offer

Five ways we serve you.

01

Financial Advisory Services

Comprehensive planning across insurance, investments, tax strategy, estate planning, and retirement.

02

Financial Goal Planning & Coaching

One-on-one coaching built around the 10% rule and a sustainable wealth-building system.

03

Personal Financial Literacy Coaching

Ongoing mentorship to transform your financial mindset, budgeting, and long-term habits.

04

Financial Industry Coaching

Guidance for those exploring a career in financial services, from licensing to client acquisition.

View All Five Services
Who We Serve

Built for where you are.

Families

Get ahead of debt, build a plan for real life.

Business Owners

Protect what you built, grow personal wealth.

Aspiring Advisors

Learn the industry from those doing it.

Young Professionals

Build habits now that compound later.

Trusted Partners

The carriers behind our advice.

SMAD Financial works alongside leading insurance carriers through World Financial Group, giving clients access to well-established products, not just our own opinion.

BMO
iA Financial Group
Foresters Financial
Equitable Life of Canada
Transamerica
Manulife

Insurance products offered through World Financial Group. Carrier availability may vary by province.

Ready to build something that lasts?

Your first consultation is free. Let's talk about where you are and where you want to go.

Book Your Free Consultation